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Doctors & Staff

Meet the experienced and friendly doctors and staff who make Burbank Family Optometry a proud provider of vision care products and services in Burbank.

Craig W. Hoeft, O.D.

Dr. Hoeft is a graduate of Southern California College of Optometry. He’s been practicing in Burbank for the past twenty-two years, having grown up in the local community. He specializes in Lasik consultation, state-of-the-art contact lenses, including difficult-to-fit lenses. Dr. Hoeft is a member of Burbank Noon Kiwanis and the Burbank Chamber of Commerce. He and his wife, Jenny, are the proud parents of two daughters, who are active club soccer players. He is a licensed soccer referee and coaches girls’ soccer.

Dr. Hoeft is active with the California Optometric Association in various committees, as well as being a past President and current Board member of the San Fernando Valley Optometric Association.

Wayne W. Hoeft, O.D.

Dr. Wayne Hoeft has been in practice since 1959. He is a professor Emeritus at the Southern California College of Optometry, having retired after 41 years of teaching the specialty of Low Vision care for the partially sighted.

Dr. Hoeft’s specialty of Low Vision for nearly 50 years has helped thousands of partially sighted and legally blind patients continue to maintain their visual independence through his designing of special Low Vision systems. You can learn more about Low Vision by going to his specialty website: In addition, Dr. Hoeft is involved in consulting with school districts in the San Gabriel and Santa Clarita areas, providing vision screening services, which are mandated by the State of California for elementary school students.

He is licensed to medically treat diseases of the eye, and removal of foreign bodies from the cornea. He is a past chairman of the American Optometric Association Low Vision section, a past chairman of the American Academy of Optometry Low Vision section and one of only 75 Low Vision Diplomates, world-wide.

Besides his specialty in Low Vision, Dr. Hoeft does general optometry, including children, adults and seniors, and helps people with visual stress created from computer use.

He is a past President of the Kiwanis Rose Float of Pasadena, past President of the Hollywood-Los Feliz Kiwanis Club and is a past chairman, for ten years, of the California-Nevada-Hawaii District Rose Float Committee. He has received many awards from the state of California, Los Angeles County and the city of Los Angeles for outstanding service to the community.

His wife, Lyn, also works at Burbank Family Optometry. They have 17 grandchildren.

Jim Caballero, O.D.

Dr. Jim Caballero is a graduate of the University of California, Berkeley School of Optometry and has been practicing in the San Fernando Valley and Santa Clarita area for years. He has extensive experience in contact lens fittings, and his previous positions included managing the contact lens department of a local Ophthalmology practice.

Dr. Caballero is currently a member of the American Optometric Association, the California Optometric Association, as well as previously serving on the Board of the San Fernando Valley Optometric Society, as Secretary and Peer Review Officer. He is fluent in Spanish.

Dr. Jim and his family love to take “road trips” and favor the San Diego and Bay areas.

Elida Pineda

Elida Pineda, our office manager, has been with the practice for over 20 years, having started with Dr. Wayne when she was in high school. She also works, every other week, with Dr. Hoeft at the Santa Anita Race Track’s medical facility managing the patient flow and dispensing glasses at the Optometry department. Elida is one of the technicians who works closely with the patients at Burbank Family Optometry, including Dr. Wayne Hoeft’s Low Vision patients, and our Hispanic patients. She is the mother of two sons.

Violet Kshishi

Violet Kshishi has worked with the two Dr. Hoefts for over 15 years as one of the technicians who works closely with our patients, helping them pick frames, taking measurements, and consulting with them about their needs. She is also our contact lens specialist, and she works with Dr. Wayne Hoeft’s Low Vision patients, as well as with the Armenian-speaking patients. She is the mother of two sons.

Ana Estrada

Ana is the newest member to our staff, but she demonstrates work ethics which have promoted her into a full-time position. Ana manages the front desk, along with running the initial diagnostic testing before the patient goes in to see the doctor, and translating for Hispanic patients. She is a pleasant addition to Burbank Family Optometry.